The Indian Photographer (T.I.P)

Sunday, November 11, 2007

Namkeen ki Dukaan

Today Namkeens find place in everyone's snack-menu and its popularity has already gained momentum. It has become popular not only in the country but also oversea. Traditionally, manufacturing of namkeens was the domain of unorganised sector, thus hygiene and quality always left doubt in the minds of its users. In fact a segment of society stayed away from these products as hygiene of these products was not assured.

When a large section of society started placing high importance to hygiene of such products, its manufacturing started switching over to organised sector, which placed range of namkeens In different brands. This phenomenon has changed the whole scenario of the industry. There has been shift in demand from unorganised sector to branded product from the organised sector. Demand for branded products has thus boomed as certain standards are maintained in their manufacturing which hat been Instrumental In building up confidence amongst its users. This has also helped in creating demand from those who stayed away from these products for hygiene reasons.
Namkeens add a Special touch to every occasion. And in India, namkeens form an integral part of Celebration, be it Marriage or Birth of Child or Festivals.